Things that you should remember while making a landing page

An unbounce designer should take care of some very important things while designing a landing page as ultimately it is going to lead to generate conversions!

• Display your product properly, if your landing page does not display your product or service that you offer, then how would the person who is visiting your page would come to know about it and how would that visitor turn into a potential buyer? It’s like purchasing a car which is only being described but, not shown.

           This is why it is important to display your product, also, “context of use” this is to    

           show the use of your product, it can be by putting up a photograph or through a

           video.

• Explain well about your firm and prouct, when a visitor searches for your landing page, it not compulsory that he is intimated about your firm in advanced. When you place a CTA (call to action button) the visitor shall not feel lost for, where is he clicking or for what reason, this is why be as informative as the visitor on your page knows nothing about your firm or product. Explain them about your work and product, the services that you offer, why are you better, what do you deal in. You needn’t specify and list all your work but, just to make the visitors understand.

• Avoid using long paragraphs: long paragraphs are very boring for one to read, try to describe in short lines or instead of writing huge paragraphs you may  use relevant images to well explain about the product or institution. 

• An unbounce designer should always design the page where the visitors do not have to make a lot of choices, everything should properly and clearly be visible.

Know about your “About us” page

Well, when you talk of your website the page which is mostly searched by the potential users is, “About us” or as you may name it- “meet the team” or just “about”. As it is the most searched page, this is why it is really important.

 

The “About us” page is the source of main connection or link point between you and the potential customers. The line suggests, “never judge a book by its cover”, but very less people experiment with an unsystematic cover and take risk of reading it! Thus, an unbounce designer needs to lay a lot of emphasis on designing this page.

 

Not everyone is interested in how much your business is growing neither in your success stories, of course they would like to know for how your company can help them and where does your expertise lies. Tell your customers about the services that you provide. Let the customers know how your services can benefit them!

The magic is your the tone of your writing, it can convince a person, to be your potential customer.

Write about the services you think one must be looking for on your website. Don’t write just for what you have to provide. Write more and more about the services you think they would be requiring from you.

The unbounce designer shall keep the page very neat and clean and with right colors and perfect contrast, which would not make it very goddy and one shall provide all the information without boasting about the firm itself. (as he would not be interested in them). What if, you fill your entire page? The stuffed page would make it so hard for one to read and also, he may bounce back and not connect with your firm in the mere future (make it appealing by leaving some space!)

5 UX Principles for Getting More Leads from Your Landing Pages

Landing pages have become a go-to tool for getting more conversions. They are simple, focused and to the point. What has evolved over the period is the ‘user experience’ on the landing page. A landing page with nice graphics and content is incomplete with the right set of defined user experience. Even more important is the way user experience happens with mobile users. 

Let us look into couple of key principles which each Unbounce designer should look into before clicking the ‘Go Live’ button for the campaign.

• Visible CTA’s

It is quintessential that CTA’s are clearly highlighted and well placed. Each CTA needs to be thought through. CTA’s with hover color effects will improvise user experience for sure.

• User Friendly Forms

Form fields should allow contrasting content. Lot of times we observe forms with background images which make reading the text over them difficult. Hence each form should be tested for user experience (including mobile devices).

• Play Around with the Copy

Similar to the way we highlight CTA’s each Unbounce designer should focus on improving the user experience through content styling. Key content can be highlighted for better readability thus, better conversion.

• Keep it simple and distraction free

Above everything else, your landing page needs to be focused and simple to understand. Most of the times we find landing pages with running videos which most of the time moves the focus away from conversion. Landing pages should have only relevant content alongside CTA elements.  Hence it is preferred to make them straight forward and with less props.

• Match between your AD and Landing page

The message which was conveyed in the ad to pull the visitor to your landing page should stand true with the content/ solution you are bringing in the landing page.  If it varies, you will observe this through high bounce rate.

Over the period Unbounce designers have realized the importance of relevant user experience to play a vital role in conversion. When you further apply this with A/B testing tool which Unbounce provides, the same becomes even more prominent.