Things that you should remember while making a landing page

An unbounce designer should take care of some very important things while designing a landing page as ultimately it is going to lead to generate conversions!

• Display your product properly, if your landing page does not display your product or service that you offer, then how would the person who is visiting your page would come to know about it and how would that visitor turn into a potential buyer? It’s like purchasing a car which is only being described but, not shown.

           This is why it is important to display your product, also, “context of use” this is to    

           show the use of your product, it can be by putting up a photograph or through a

           video.

• Explain well about your firm and prouct, when a visitor searches for your landing page, it not compulsory that he is intimated about your firm in advanced. When you place a CTA (call to action button) the visitor shall not feel lost for, where is he clicking or for what reason, this is why be as informative as the visitor on your page knows nothing about your firm or product. Explain them about your work and product, the services that you offer, why are you better, what do you deal in. You needn’t specify and list all your work but, just to make the visitors understand.

• Avoid using long paragraphs: long paragraphs are very boring for one to read, try to describe in short lines or instead of writing huge paragraphs you may  use relevant images to well explain about the product or institution. 

• An unbounce designer should always design the page where the visitors do not have to make a lot of choices, everything should properly and clearly be visible.