Well, when you talk of your website the page
which is mostly searched by the potential users is, “About us” or as you may
name it- “meet the team” or just “about”. As it is the most searched page, this
is why it is really important.
The “About us” page is the source of main
connection or link point between you and the potential customers. The line
suggests, “never judge a book by its cover”, but very less people experiment
with an unsystematic cover and take risk of reading it! Thus, an unbounce
designer needs to lay a lot of emphasis on designing this page.
Not everyone is interested in how much your
business is growing neither in your success stories, of course they would like
to know for how your company can help them and where does your expertise lies.
Tell your customers about the services that you provide. Let the customers know
how your services can benefit them!
The magic is your the tone of your writing,
it can convince a person, to be your potential customer.
Write about the services you think one must
be looking for on your website. Don’t write just for what you have to provide.
Write more and more about the services you think they would be requiring from
you.
The unbounce designer shall keep the page
very neat and clean and with right colors and perfect contrast, which would not
make it very goddy and one shall provide all the information without boasting
about the firm itself. (as he would not be interested in them). What if, you
fill your entire page? The stuffed page would make it so hard for one to read
and also, he may bounce back and not connect with your firm in the mere future
(make it appealing by leaving some space!)
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